How to Maximize Physicians’ Input in Healthcare Marketing.

For healthcare brands, engaging physicians as subject matter experts for your content marketing and PR efforts is the holy grail. It can be extremely difficult to get 30 minutes of an overburdened physician leader’s or doctor’s time. So, when you are successful in securing time with a physician SME, it’s essential to make the most of every minute. Here’s how …

The State of Healthcare Marketing in 2017

  Healthcare is going digital around the world, but many pharma sales and marketing executives are reluctant to experiment with newer digital channels. This gap adds friction to a traditional healthcare sales process that is already eroding from reduced Healthcare Provider (HCP) availability, increased channels, and influence from third-party medical content providers. Our first article, today, explores the need for …