Digital Marketing in Healthcare – Here are Some Expert Tips

Over the past few years, digital marketing has been playing a crucial role in almost every industry. Currently the healthcare industry is facing a drastic shift from analog to digital technology and digital marketing for healthcare helps hospitals and medical practices to promote their services, increase patient flow, build customer loyalty and retain the healthcare customers. The old conventional methods …

4 Practice Marketing Lessons Gleaned From Star Wars

Like millions of others around the globe, I love the world of Star Wars. Adventure, excitement. Good vs. evil. Life lessons around every corner. Luke—the brave, yet inexperienced, champion. Leia—a princess who was more than just pretty dresses. Han Solo—the funny, cocky man who proved that even flawed people could be heroes. But amid the excitement of battles and light …

Welcome to the Age of Mobile Medical Marketing

  Healthcare has officially entered the mobile age — it’s time for medical organizations to adjust their marketing strategies accordingly. According to Flurry Insights, Americans now spend more than five hours per day consuming digital content on their smartphones and tablets. That’s more than 150 hours per month! How are they filling all of that time? In addition to texting, …

Steps to course correct your healthcare digital marketing strategy

  Can you believe we’re one month through the year? Now is the perfect time to assess whether your healthcare marketing campaigns are hitting performance projections across channels and touch points, all while staying within budget. A new year analysis and adjustment can keep your organization from getting complacent with ineffective strategies, while identifying areas that will sustain or drive …

Why Content Marketing is Important for the Healthcare Industry

Owing to the growth in content consumption online, digital marketers are increasingly using content marketing to establish their brand authority and influence decision-making. Thanks to the technological revolutions over the past several years, consumers are now using the Internet to research everything before they make a purchase, be it a mobile phone, insurance policy or property. The healthcare industry is …

5 Healthcare Content Marketing Examples for Doctors

Healthcare content marketing arrived years ago. Physicians are using content marketing to build their medical practices. If you feel like you are running behind, here’s a quick definition: Content Marketing:  attracting your target audience to your website with the information they are searching for and want to consume. Creating valuable content helps you market your medical practice by keeping it …

Thought Leadership in Healthcare: Here’s How You Build it

Thought leadership has emerged as a highly effective marketing tool in the healthcare industry in recent years. With an increasing number of people searching online for health information, healthcare specialists and wellness professionals have a wealth of opportunities to educate their potential customers and establish thought leadership in their area of practice. According to a B2B Benchmark Study, nearly 50% …

Significant Benefits of Digital Marketing for Healthcare Businesses

Many in the healthcare industry feel like “selling” shouldn’t be part of their jobs–it’s unnecessary and unbecoming. But as competition for patients becomes more intense, it has become abundantly clear that marketing is both essential and entirely acceptable. Marketing galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It’s always been about connecting with your …

Engaging Today’s Patients: 8 Healthcare Marketing Tips

The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure …

Top 4 Questions Asked by Patients When Looking for A Physician/Provider.

The top 4 questions asked by potential patients when looking for a Physician/Provider are as follows: Problem – Question #1 Is my insurance cover or policy accepted by this particular doctor or healthcare facility? Fix: A doctor/dentist  office or a healthcare facility must go out of their way to list all the insurance policies or coverage they accept on this …