[Local Search] Healthcare Marketing: Categories & Keywords | The Healthy Practice

Healthcare Marketing: Categories & Keywords A big part of healthcare marketing is building awareness about your brand when your brand is unknown. Previously, I talked about building your practice’s brand so that you can gain search visibility with steady branding. Ultimately, you want a recognizable brand that has a healthy online reputation. That said, you’ll also want to be found …

Where Artificial Intelligence Will Pay Off Most in Health Care

  Of all the places where artificial intelligence is gaining a foothold, nowhere is the impact likely to be as great—at least in the near term—as in healthcare. A new report from Accenture Consulting, entitled Artificial Intelligence: Healthcare’s New Nervous System, projects the market for health-related AI to grow at a compound annual growth rate of 40{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} through 2021—to $6.6 …

Top 7 Current Healthcare Marketing Techniques and Trends

Healthcare marketing is an industry that is constantly growing and changing.  Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to …