Offline Sales Tips for Online Merchants

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …

London hospitals to replace doctors and nurses with AI for some tasks

  One of the country’s biggest hospitals has unveiled sweeping plans to use artificial intelligence to carry out tasks traditionally performed by doctors and nurses, from diagnosing cancer on CT scans to deciding which A&E patients are seen first. The three-year partnership between University College London Hospitals (UCLH) and the Alan Turing Institute aims to bring the benefits of the …

Humanizing your ecommerce marketing experience

Humanizing your ecommerce marketing experience Ecommerce strategy Best practice advice Explore our E-commerce and Retail Digital Marketing Toolkit How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in …