Importance of Social Media Marketing for Ecommerce Businesses

Social media is so popular these days that nearly half of people in the world have a Facebook, Twitter or Instagram account. More than 2 billion people use Facebook, and 80{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of them follow at least one business brand. That’s right. More Facebook users follow e-commerce businesses than celebrities. What is the impact of social media on e-commerce businesses?
Importance of Social Media Marketing for Ecommerce Businesses


Over 50{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of the people who use social media say they would buy from brands they follow. 60{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of Instagram users find new items and brands on the social network. Through sponsored ads and strategic marketing, you can turn to convert 100 likes into 50,000. You have the chance to increase your audience, sales, and brand loyalty.

An e-commerce alone is not enough to beat your competition. You must create awareness about your business to get customers. Web-marketing may be productive, but you get more results by marketing to social media users and email users as well.

As of 2018, 57{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of e-commerce websites with social media presence use Twitter, Instagram, and Facebook the most. Pinterest shouldn’t be ignored. Research shows the nascent social platform provides better marketing value than Facebook and Twitter combined. Pinterest users have a higher buy rate than Facebook users by far. According to this research, the road from browsing products to purchasing them is shorter on Pinterest than on Facebook.

While marketing is needed, you must do it right to get the sales. Don’t just display your products and their prices. Use social media for social proof. People are easily persuaded when they view messages of people who used the same products in the past and got satisfied.

Publish content that solves your customers’ problems. Show them the impact of your products in their lives. Better yet, ask them to describe how your products have impacted them. Video marketing is highly effective these days. Invest in quality videos and audio messages.

Connect with Customers

51{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of Facebook users connect to the social network several times a day. 49{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of Snapchat users and 38{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} of Instagram users do the same. If you want to stay close to your customers, join the top social media networks. Promote your brand to have users follow you and then communicate with them regularly.

Social media provides an advantage your e-commerce business can’t. You can humanize your business and show your love to customers. By interacting with Facebook users, you can get valuable information about your business. You can tell them about upcoming products or promote your brand values.

Humanizing your brand may look difficult, but it is not. People are interested in seeing you talk about issues that affect them as customers. Offer quick fixes to common problems. Promote your charity work on social networks. Run question and answer quizzes with the goal of bringing your users together.

As the experts at summarize, “The more you do things that impact customers and people in general, the more loyalty you get from customers. Of course, you must provide quality services. Sell quality products and display them in an organized manner. Customers are more likely to purchase if you have a quality-focused site.”

Traffic Building

Increasing traffic to your e-commerce business is one of the best ways to boost sales. Not everyone who visits your site will make a purchase, but some of them will. Social platforms are a great place to source online traffic.

Like Google ads, you can customize social media ads to get the right people to your e-commerce business. Using a few keywords, you can promote your products to a specific audience. You can use audiovisuals to better your campaign. Leverage your twitter and Instagram followers and could see your inbound traffic increase by 10 times within a few months.

Sometimes people use social media to search for brands and products. You don’t have to pay for ads. Using the right keywords to describe your Instagram page might be all you need to get some extra traffic.

For maximum traffic, hard work is needed. All the big brands pay lots of dollars to get sponsored. Most startups must rely on organic marketing, and it’s not easy. To get thousands to your page, you must constantly know the tricks other companies use. You must try out new networks; improve the quality of your content and so much more.

Increase inbound traffic also helps with Google rankings, which is the Number on way to increase sales. If your brand appears at the top of search engines, you will get more traffic and potentially more sales. Even if you are not popular on Facebook and Instagram, your presence can still improve Google rankings.

Google, Yahoo, and Bing have a high prevalence on social networks. When people search for keywords related to what you sell, search engines show them your social names at the top. If your brand is new, it’s likely it can’t be ranked with all the best keywords. The best way to make your products popular with users is to use other avenues like social networks.

Influences Customer Decisions

Whether your business is present on social networks or not, people still talk about it. Some social platforms like Reddit allow people to create threads that discuss specific e-commerce retailers. Influencers like celebrities say good and bad things about products all the time.

Unsatisfied customers complain about your customer service to everyone on Facebook. YouTube channels promote and hate on other brands every time. As an e-commerce business, decide whether you should be the one influencing customers or others should.

Having a YouTube channel lets you showcase your products visually. You can help users troubleshoot technical issues on your site through ‘How to videos’. In the process, you prevent bad reviews. On Facebook and Instagram, you can dismiss any rumors meant to impact your business negatively. You can promote charity works, offer deals to social media fans and build loyalty to your e-commerce business.

To Conclude

Social media can impact e-commerce businesses positively or negatively. Proper marketing can turn a startup into a huge brand with millions of followers. Constant communication with customers and advertising your products can increase sales. Ignoring the major social networks puts a limit to your monthly sales. Make the right choice and embrace social media for your e-commerce business.

Original article by Brian Williams

This post was curated with edits by Gordon Fletcher, Principal Consultant(Engineering & Mobile Technology)  at Compumagick Associates can be reached at, @compumagick