Introduction: What is Online Reputation and How Can it Help Your Business Grow? Online reputation is one of the most important aspects of any business. It’s what customers and potential customers think about your brand and how they perceive it online. A good online reputation can help your business grow, while a bad one can have a negative impact on …
In recent years, there has been a trend of increasing merger and acquisition activity in the healthcare industry. This trend will continue in 2023, with affiliations across state lines and standalone facilities joining larger established players. The healthcare industry is in a state of constant change and evolution. Knowing the three merger and acquisition trends below is essential to stay …
By Mina Guirguis, Marketing Consultant at Heinz Marketing A new year brings a new focus on trends. While B2B marketers can try to follow all the trends, below is a list of three trends we’re seeing in the B2B healthcare marketing space. These trends may impact you directly and they may not, but knowing they are coming will keep you …
Taharoto Road Creative, a leading marketing company based in Waihī, has been awarded the prestigious Business Excellence Award in International Marketing 2023. The award, which recognises outstanding achievement in the field of international marketing, was awarded this week, with the formal presentation taking place this April. Taharoto Road Creative was selected for the award in recognition of its exceptional performance …
What is a QR code in healthcare? Quick response Code, or QR codes, are a type of bar code that can be scanned using a smartphone or other device to access that piece of information it contains. They can be used for tasks like patient identification, drug administration, and health data collection. QR codes can contain decoded data like medical …
What is Ad Spend and How Can You Get the Most Out of It? Advertising is an essential part of any marketing strategy. Ad spend is the amount of money you allocate to your ad campaigns in order to reach your desired goals such as lead generation and increased sales. Knowing how to get the most out of your ad …
Independent dentist salary: The practice of dentistry is a challenging career. On top of the usually long and unpredictable hours, independent dentists need to know how to market their business, manage finances and keep their patients happy while remaining profitable or making a good salary. These are not easy tasks to accomplish as a sole operator. To make things even …
Pune, Maharashtra, India, January 18 2021 (Wiredrelease) MarketResearch.Biz –:An extensive and elaborate primary research on Global Carbon Dioxide Incubator Market report sheds light on numerous facets such as growth factors, statistical growth, business enhancement strategies, financial status to help Carbon Dioxide Incubator marketers and clients to understand the market globally. The research says the Carbon Dioxide Incubator market has uncovered rapid …
The global pandemic has increased the need for efficient mobile technology for healthcare professionals to save lives, access files remotely and eliminate downtime due to old technology or worse, paper and pen processes. As more data-based treatments are used, clinicians can now detect patient symptoms earlier, tailor treatments, track progress with greater accuracy and much more. However, if healthcare professionals …
As we are only getting started with 2022, it’s probably a good idea to go over our marketing strategies and tweak a few things to get up-to-date with the latest trends. Like most aspects of online marketing, the area of SEO is also constantly changing. Trying to spearhead the latest algorithm updates across the board may often seem like a …
*This is part 1 of a 2-part series. The healthcare sector has experienced the most transformation since the COVID-19 pandemic. It has undergone many changes and has adapted to new circumstances. The use of healthcare tech is a key trend in healthcare that will shape the future. According to the HIMSS report, around 80% of healthcare systems intend to increase …
Winners include Liberty Hospital, four Ardent Health Services hospitals, University of Iowa Hospitals & Clinics and Novant Health London, UK, April 4, 2022 – Today, Clarivate Healthcare Business InsightsTM , a part of Clarivate Plc (NYSE: CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the 2021 winners of its annual Revenue Cycle …
Google Introduces Retail Search For Ecommerce Sites A new tool for ecommerce stores brings Google technology to on-site search, helping shoppers find more relevant results. Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience. A survey conducted by The Harris Polls and Google Cloud found bad …
What is a chatbot? Chatbots are computer programs that use an artificial intelligence (AI) to simulate a conversation with a human. They can answer questions and assist people in completing tasks. With AI assistants(bots), organizations will be able to simplify their customer service process through chatbots without compromising on quality of service or brands. For example, AI bot assistants can …
Welcome back Dave Sutton February 16, 2021 In the future, when the pandemic’s impact on global business is analyzed, it’s likely that the biggest impact will be how it accelerated the growth of the modern ecommerce era. In many places around the world, shopping online hadn’t been possible because of underdeveloped technology infrastructures and a lack of access to electronic …
Medical cost trend Employer medical cost trend has plateaued. PwC’s Health Research Institute projects employer medical cost trend will be 6 percent for 2019, the same as 2018. Cost reduction efforts will shift to prices. Every June, PwC’s Health Research Institute (HRI) projects the growth of medical costs in the employer insurance market for the coming calendar year and identifies …
In the post-pandemic world, the healthcare industry finds itself at a crossroads. The first option is to maintain conventions and traditions which is a stable way but, we have all witnessed the consequences as an overwhelming majority of healthcare institutions struggled to provide services effectively to their patients. The alternative is to go for digitalization and leverage technology, innovation, and …
Nicholas Shaw March 5, 2021 So you’ve successfully set up your own e-commerce business. Everything is going steady, but how can you earn more and keep up with your customers? Now it’s time for the next step; scaling your business to reach greater heights. Before you start scaling up, though, you need to ask yourself, does my business have the …
Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only further compounded the problem. But …
It’s difficult for dentists to run their practice today. Besides the overwhelming need to take care of your patients, you have to worry about all the other requirements of being a small business owner. Additionally, you also have to worry about the marketing of your practice. After all, there are many dental offices in your area, what can you do …
Your carbon footprint is the sum of all greenhouse gases, specifically carbon, that is emitted as a result of your activities and actions. This content was originally published here.
Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes per month on the app, second only to Facebook. TikTok has over 1 billion users worldwide, with 50 million+ active …
Cian Fogarty March 15, 2021 Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in digital marketing. Facing the very real possibility of another dramatic year, with dizzying drops, twists. …
One of the most common questions I get asked by email is, “Someone I know has been diagnosed with cancer. What can I do?” Today I offer one suggestion. I believe this would make a practical gift for someone who has just been diagnosed and it is a necessity if you are the patient or a caregiver. Being organized is one …
Today I have some eCommerce tools that can help increase your leads and sales. Here’s four links with tips and tricks to kick start your work week. Attracting new buyers is a vital component to increasing conversion rates from your website. Your brand needs the best sales tools in order to accomplish this. Do you need to improve your online …
Welcome back Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety protocols throughout the …
When Covid-19 struck the United States earlier this year, telemedicine proved life-saving, facilitating safe and effective patient care from afar and helping physicians pool their resources at a time when the virus strained the healthcare system. “I think it’s fair to say that telemedicine helped stop the collapse of the health system here in the U.S.,” says Steve Allen, director …
Connor Benedict April 28, 2021 Everyone is looking to stand out with their ecommerce store. There are so many options on the internet and it can be difficult to describe why your product is better than your competitors’. Sometimes you wish you could just sit down and explain it to potential customers. By adding a product video to your store, …
The funding will help Mytonomy to continue its business expansion. Here are the top-line bullets you need to know. This content was originally published here.
Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 alone. In fact, it’s predicted …
