The uses for artificial intelligence have been sprouting up all over the healthcare field, from reading images to automating work flows. Now some researchers are looking to use that technology to move beyond the analytical tasks and move into providing a more human touch. “There is one view that we can allow these AI [tools] to deal with data and …
If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long exceeded visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. A recent study by Wolfgang Digital, an Ireland-based research firm, reported that year-over-year mobile sales grew by …
Stop to consider the people you care about most. Some are no doubt only alive today because of advances in science and technology. Putting aside the the fact that many of us have been saved by vaccines, I think of my daughter, who has Type 1 Diabetes, saved by artificial insulin; I think of my father, who recently had an …
With the constant comparisons of the virtual world to the real world in terms of generating interest around products and a consistent customer experience, there is a challenge that every entrepreneur needs to rise to. This is especially prudent in the e-commerce world. Online shopping has overtaken the brick and mortar stores of yesteryear. And the reasons why are glaringly …
A metro Detroit Doctor is doing something different in health care. He’s making it affordable and more personal for his patients. In today’s day and age, it’s so difficult to get an appointment with your doctor at the last minute. Even as a physician, Dr. Paul Thomas became frustrated with the entire health care system. After doing some research, he created a health care …
How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a daily basis. You can’t blame them for this. …
By applying predictive analytics and machine learning techniques to patient data and real-time data from operating theatres the University of Iowa Hospital in the US managed to reduce the incidence of wound infections acquired during surgery by 74 percent. The hospital has now spun-off a company, Dash Analytics, to commercialise its technology. Dr John Cromwell, associate chief medical officer at …
You can even include a 360-degree shot or a video that shows off all of the important features of your product. You should also include a few in-context or lifestyle images of your product. It helps your customers form an emotional connection by visualizing a product as their own. It is a great way to tell visitors how they can …
Unless you have been burrowed deep underground for the last couple of years, you’ve most likely heard of artificial intelligence (AI). But how can we use artificial intelligence in ecommerce? In this article, we share powerful and practical ways that retail businesses are using AI in the world of online shopping. AI is beginning to embed itself into all aspects …
Michael Frank ran his finger down his medical bill, studying the charges and pausing in disbelief. The numbers didn’t make sense. His recovery from a partial hip replacement had been difficult. He had iced and elevated his leg for weeks. He had pushed his 49-year-old body, limping and wincing, through more than a dozen physical therapy sessions. The last thing …
Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …
One of the country’s biggest hospitals has unveiled sweeping plans to use artificial intelligence to carry out tasks traditionally performed by doctors and nurses, from diagnosing cancer on CT scans to deciding which A&E patients are seen first. The three-year partnership between University College London Hospitals (UCLH) and the Alan Turing Institute aims to bring the benefits of the …
Humanizing your ecommerce marketing experience Ecommerce strategy Best practice advice Explore our E-commerce and Retail Digital Marketing Toolkit How and where to get human input for your web experiences We live in an age of high online connection, but low interpersonal connection. Even in relatively casual settings, people just don’t chit-chat as much anyone. And this bums me out in …
I really hope you’re not sick of this word yet, because it’s not going anywhere. Edge computing is certainly here to stay as we see greater distribution of IT systems and more connected devices. At a very high level, edge allows us to process data much close to the source than other solutions out there. This is a big reason …
Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything. In fact, …
It’s been more than 20 years since Garry Kasparov lost his famous chess match against IBM’s Deep Blue, which heralded much anxious commentary about how humanity was soon to be subjugated by the superior processing power of supercomputers. Two decades later and our cultural understanding of AI can feel like it’s still stuck in the nineties. Videos of increasingly agile …
Social Media Marketing It can be easy for you to let days, or even weeks, fly by without publishing a new Facebook post or tweet. Don’t. An effective social media strategy can be a boon to virtually any startup or business. But, where do you start? Based on my experience advising entrepreneurs on how building an effective social media strategy …
I get the chance to work with smaller clinics and very large healthcare providers. If you hide the name and the size of the organization, many of them share very similar security concerns. The good news is that innovation in the healthcare data security field now allows organizations of all sizes to leverage some advanced security solutions. Before we go …
In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing poor quality products. Ecommerce Customer Reviews That doesn’t mean reviews are only for Ecommerce …
What Happens When Material Customization Satisfies the B2B Funnel Remember when Expense Gates stated,”Content is king, “about a gazillion internet years ago? Personalization is the brand-new more powerful, taller, king-er king. Practically whatever is being personalized these days. And if you believe this statement is an exaggeration, take a look at this incredible story of how the Gatorade Sports Science …
Internet of Things Medical & Healthcare Technology UI & UX The rise of the Internet of Things (IoT) is resulting in some exciting advancements in the 21st century. Although it’s often associated with manufacturing, warehousing and smart factories of the future, the IoT isn’t constrained to these niches. It’s brought about some significant developments in the healthcare and medical sectors, …
Around 1.13 million patient records were compromised in 110 healthcare data breaches in the first quarter of 2018, according to data released May 3 in the Protenus Breach Barometer. Healthcare insiders were most likely to snoop on family members—a whopping 77.10 percent of privacy violations in the first quarter. Snooping on fellow co-workers was the second most common insider violation, …
SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can …
Even though most web professionals and marketers know about Google Analytics, not many understand how they can fully unlock all the power of this free analytics software. If you have an ecommerce website, you can harness Google Analytics to track your transactions, see online traffic sources, and provide detailed analytical data to help establish the path to maximum ROI. All …
Have you ever wished you could just know what to do for your health? Most people understand that they should exercise more, eat more veggies, sleep more and reduce stress but there are actually some ways that folks can be more targeted with health as they age…and its hidden in the genes. At times, aging feels like an uphill battle. …
Ecommerce personalization will once again redefine how websites need to be designed in order to turn visitors into customers Ecommerce personalization has been the hottest trend in customer engagement for a while now. Many consumers can hardly remember what it was like to visit a website that didn’t use at least some degree of this method to better engage …
When it comes to e-commerce, setting up a website is fairly easy. The true challenge lies in getting customers to it. Back when websites were a new concept, it was enough to just build your site and submit it to directories. Since then, things have changed a bit, with marketing becoming more complex. The Internet is filled with billions of …
We can all agree that soaking in the tub is a great way to relax and recharge – but did you know that regularly bathing also has scientifically proven health benefits, too? Studies have shown that taking a bath can help our mind and bodies function at an optimal level. This includes boosting our heart health, calming our nervous system, …
Welcome to Doctor You NO WONDER they are called “patients”. When people enter the health-care systems of rich countries today, they know what they will get: prodding doctors, endless tests, baffling jargon, rising costs and, above all, long waits. Some stoicism will always be needed, because health care is complex and diligence matters. But frustration is boiling over. This week …
Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business. Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful. What do you do when your sales plateau and your conversions …
