Below you'll find a list of all posts that have been tagged as “ecommerce tips”
Taharoto Road Creative, a leading marketing company based in Waihī, has been awarded the prestigious Business Excellence Award in International Marketing 2023. The award, which recognises outstanding achievement in the field of international marketing, was awarded this week, with the formal presentation taking place this April. Taharoto Road Creative was selected for the award in recognition of its exceptional performance …
Google Introduces Retail Search For Ecommerce Sites A new tool for ecommerce stores brings Google technology to on-site search, helping shoppers find more relevant results. Built with Google’s technologies that understand context and user intent, it is intended to help businesses improve on-site search and overall shopping experience. A survey conducted by The Harris Polls and Google Cloud found bad …
Welcome back Dave Sutton February 16, 2021 In the future, when the pandemic’s impact on global business is analyzed, it’s likely that the biggest impact will be how it accelerated the growth of the modern ecommerce era. In many places around the world, shopping online hadn’t been possible because of underdeveloped technology infrastructures and a lack of access to electronic …
Nicholas Shaw March 5, 2021 So you’ve successfully set up your own e-commerce business. Everything is going steady, but how can you earn more and keep up with your customers? Now it’s time for the next step; scaling your business to reach greater heights. Before you start scaling up, though, you need to ask yourself, does my business have the …
Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only further compounded the problem. But …
Is it time to include TikTok Ads for eCommerce in your store marketing strategy? It may just be – for the right product and market, that is. TikTok is available in more than 150 countries, with users spending 476 minutes per month on the app, second only to Facebook. TikTok has over 1 billion users worldwide, with 50 million+ active …
Cian Fogarty March 15, 2021 Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in digital marketing. Facing the very real possibility of another dramatic year, with dizzying drops, twists. …
Today I have some eCommerce tools that can help increase your leads and sales. Here’s four links with tips and tricks to kick start your work week. Attracting new buyers is a vital component to increasing conversion rates from your website. Your brand needs the best sales tools in order to accomplish this. Do you need to improve your online …
Welcome back Liz Armbruester May 10, 2021 Since the onset of the COVID-19 pandemic, businesses of all types and sizes have grappled with impacts on their supply chains and changes in consumer behavior as the world adjusted to a digital-first way of shopping. While retailers had to manage ongoing changes like in-person capacity limits and COVID-19 safety protocols throughout the …
Connor Benedict April 28, 2021 Everyone is looking to stand out with their ecommerce store. There are so many options on the internet and it can be difficult to describe why your product is better than your competitors’. Sometimes you wish you could just sit down and explain it to potential customers. By adding a product video to your store, …
Efrat Vulfsons May 21, 2021 As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re prepared to double down on their online channels. The pandemic has changed the way consumers shop, with a 146% growth in online retail orders in the US and Canada in 2020 alone. In fact, it’s predicted …
Nicholas Shaw June 7, 2021 Having a great understanding of dead stock, and knowing what you can do about it, can help you get ahead of your ecommerce competitors. Ecommerce is a dog eat dog world where every penny counts, but our definitive dead stock guide will help you get the results you need. Just What is Dead Stock? The …
Nura Eston June 3, 2021 Of all the changes we’ve seen as a result of COVID-19, one of the biggest—and most lasting—might just be in how we shop. In fact, with transactions totalling $ 4.6 trillion USD, eCommerce saw nearly 20% YoY growth worldwide in 2020. The pandemic has shown us all that eCommerce makes shopping easier, and ordering online …
Nicholas Shaw July 14, 2021 Do you know that an increasing number of people access eCommerce sites from their mobile gadgets rather than a laptop or computer? According to Statista, in the first quarter of 2021, mobile phones generated 54 percent of website traffic globally. More, this number has consistently risen since 2017. While these are already impressive stats, tablets …
Nicole Blanckenberg July 7, 2021 Let’s be honest: without traffic, all the effort you put into product development and onsite optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive traffic over time, but for …
Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month, in “Ecommerce Merchants Embrace Brick-and-mortar.” We cited the example of Warby Parker, which found that having locations for customers to try on glasses led to higher conversions. In this post, …
SEO and PPC take most of the glory for driving sales online, but let’s not forget about another important strategy — content marketing. Often considered as an SEO-related activity, content marketing can be a powerful action plan on its own. Besides generating traffic to attract new customers, content marketing can also build a brand’s image. Through storytelling, ecommerce brands can …
