Below you'll find a list of all posts that have been tagged as “healthcare marketing”
In recent years, there has been a trend of increasing merger and acquisition activity in the healthcare industry. This trend will continue in 2023, with affiliations across state lines and standalone facilities joining larger established players. The healthcare industry is in a state of constant change and evolution. Knowing the three merger and acquisition trends below is essential to stay …
By Mina Guirguis, Marketing Consultant at Heinz Marketing A new year brings a new focus on trends. While B2B marketers can try to follow all the trends, below is a list of three trends we’re seeing in the B2B healthcare marketing space. These trends may impact you directly and they may not, but knowing they are coming will keep you …
Pune, Maharashtra, India, January 18 2021 (Wiredrelease) MarketResearch.Biz –:An extensive and elaborate primary research on Global Carbon Dioxide Incubator Market report sheds light on numerous facets such as growth factors, statistical growth, business enhancement strategies, financial status to help Carbon Dioxide Incubator marketers and clients to understand the market globally. The research says the Carbon Dioxide Incubator market has uncovered rapid …
The global pandemic has increased the need for efficient mobile technology for healthcare professionals to save lives, access files remotely and eliminate downtime due to old technology or worse, paper and pen processes. As more data-based treatments are used, clinicians can now detect patient symptoms earlier, tailor treatments, track progress with greater accuracy and much more. However, if healthcare professionals …
As we are only getting started with 2022, it’s probably a good idea to go over our marketing strategies and tweak a few things to get up-to-date with the latest trends. Like most aspects of online marketing, the area of SEO is also constantly changing. Trying to spearhead the latest algorithm updates across the board may often seem like a …
*This is part 1 of a 2-part series. The healthcare sector has experienced the most transformation since the COVID-19 pandemic. It has undergone many changes and has adapted to new circumstances. The use of healthcare tech is a key trend in healthcare that will shape the future. According to the HIMSS report, around 80% of healthcare systems intend to increase …
Winners include Liberty Hospital, four Ardent Health Services hospitals, University of Iowa Hospitals & Clinics and Novant Health London, UK, April 4, 2022 – Today, Clarivate Healthcare Business InsightsTM , a part of Clarivate Plc (NYSE: CLVT), a global leader in providing trusted information and insights to accelerate the pace of innovation, announced the 2021 winners of its annual Revenue Cycle …
Medical cost trend Employer medical cost trend has plateaued. PwC’s Health Research Institute projects employer medical cost trend will be 6 percent for 2019, the same as 2018. Cost reduction efforts will shift to prices. Every June, PwC’s Health Research Institute (HRI) projects the growth of medical costs in the employer insurance market for the coming calendar year and identifies …
In the post-pandemic world, the healthcare industry finds itself at a crossroads. The first option is to maintain conventions and traditions which is a stable way but, we have all witnessed the consequences as an overwhelming majority of healthcare institutions struggled to provide services effectively to their patients. The alternative is to go for digitalization and leverage technology, innovation, and …
It’s difficult for dentists to run their practice today. Besides the overwhelming need to take care of your patients, you have to worry about all the other requirements of being a small business owner. Additionally, you also have to worry about the marketing of your practice. After all, there are many dental offices in your area, what can you do …
Your carbon footprint is the sum of all greenhouse gases, specifically carbon, that is emitted as a result of your activities and actions. This content was originally published here.
One of the most common questions I get asked by email is, “Someone I know has been diagnosed with cancer. What can I do?” Today I offer one suggestion. I believe this would make a practical gift for someone who has just been diagnosed and it is a necessity if you are the patient or a caregiver. Being organized is one …
When Covid-19 struck the United States earlier this year, telemedicine proved life-saving, facilitating safe and effective patient care from afar and helping physicians pool their resources at a time when the virus strained the healthcare system. “I think it’s fair to say that telemedicine helped stop the collapse of the health system here in the U.S.,” says Steve Allen, director …
The funding will help Mytonomy to continue its business expansion. Here are the top-line bullets you need to know. This content was originally published here.
“That was pretty good for a girl.” According to Dr. Mary Martin, comments like this (from patients) were common when she entered dentistry 30 years ago. And the sexism was just as prevalent inside the industry. Both Dr. Martin and Dr. Sheri Doniger report that their presence as students and as practicing dentists was seen as unfairly displacing men from …
The Digital Health 150 is CB Insights’ annual ranking of the 150 most promising digital health startups in the world. This year’s winning companies include startups working on interoperability, at-home care, emerging benefits, and more. GET the list of digital health 150 companies Job Title Phone number CB Insights’ second annual Digital Health 150 finalists include digital health startups from 18 countries …
Healthcare Marketing: Categories & Keywords A big part of healthcare marketing is building awareness about your brand when your brand is unknown. Previously, I talked about building your practice’s brand so that you can gain search visibility with steady branding. Ultimately, you want a recognizable brand that has a healthy online reputation. That said, you’ll also want to be found …
Of all the places where artificial intelligence is gaining a foothold, nowhere is the impact likely to be as great—at least in the near term—as in healthcare. A new report from Accenture Consulting, entitled Artificial Intelligence: Healthcare’s New Nervous System, projects the market for health-related AI to grow at a compound annual growth rate of 40{0c9eaed65e39ec280a4f7a28d16f27c0a279cd1ff8c940ccbc196d3de05b887b} through 2021—to $6.6 …
Healthcare marketing is an industry that is constantly growing and changing. Staying on top of what’s effective will help your hospital or healthcare organization successfully market itself with the highest earning potential. 1. Build a Brand. Creating a unique identity for your healthcare organization can set you apart from the competition, helping to grow your patient base and encouraging existing patients to …
Over the past few years, digital marketing has been playing a crucial role in almost every industry. Currently the healthcare industry is facing a drastic shift from analog to digital technology and digital marketing for healthcare helps hospitals and medical practices to promote their services, increase patient flow, build customer loyalty and retain the healthcare customers. The old conventional methods …
Like millions of others around the globe, I love the world of Star Wars. Adventure, excitement. Good vs. evil. Life lessons around every corner. Luke—the brave, yet inexperienced, champion. Leia—a princess who was more than just pretty dresses. Han Solo—the funny, cocky man who proved that even flawed people could be heroes. But amid the excitement of battles and light …
Healthcare has officially entered the mobile age — it’s time for medical organizations to adjust their marketing strategies accordingly. According to Flurry Insights, Americans now spend more than five hours per day consuming digital content on their smartphones and tablets. That’s more than 150 hours per month! How are they filling all of that time? In addition to texting, …
The current healthcare market is consumer-driven, which leaves your organization needing to leverage ways of looking at patient marketing in Joplin, Missouri. Approaching healthcare marketing more like a retailer and proactively engaging consumers throughout their journey could do a lot for your organization and the patient, including providing them with more valuable content, improving satisfaction and retention, and even secure …
Healthcare is going digital around the world, but many pharma sales and marketing executives are reluctant to experiment with newer digital channels. This gap adds friction to a traditional healthcare sales process that is already eroding from reduced Healthcare Provider (HCP) availability, increased channels, and influence from third-party medical content providers. Our first article, today, explores the need for …
